The best-loved advertisements of my lifetime, the "I can't believe I ate the whole thing" commercials for...wait, was it Pepto Bismol? Rolaids? Ah, here, I found it: Alka Seltzer!
I just proved the point I was about to make: the commercials flopped. I understand they did nothing to increase sales.
Great ads, though! Before that, commercials were inane and mind-numbing. After that, they became relentlessly ABC - i.e. they'd always be closing:
You know those subscription card inserts in magazines that fall out and annoy the bejesus out of you? Publishers hate to annoy the bejesus out of you, but the problem is that those cards work really really well. Better than just about anything.
Advertising and marketing are rewarded not for pleasing us, but for successfully manipulating us. In an ideal world, the two would be one and the same. But they, alas, are not.
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