tag:blogger.com,1999:blog-4640470443420164863.post2408812685519459989..comments2024-03-26T10:26:51.288-04:00Comments on Jim Leff's Slog: The OxiClean EnigmaJim Leffhttp://www.blogger.com/profile/00007232702717055047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4640470443420164863.post-12634605304402372032018-12-16T17:07:44.420-05:002018-12-16T17:07:44.420-05:00Here's another example featuring a full-screen...Here's another example featuring a full-screen Sullivan: https://www.ispot.tv/ad/ddHB/oxiclean-with-odor-blasters-dear-oxiclean-farm-life#Davehttps://www.blogger.com/profile/03743825684303825072noreply@blogger.comtag:blogger.com,1999:blog-4640470443420164863.post-50367829023115500442018-12-16T16:39:31.447-05:002018-12-16T16:39:31.447-05:00They are rocking it old school! But OxiClean help...They are rocking it old school! But OxiClean helped define old school. I may be wrong, but as far as I know, Sullivan is featured like this on all these Real Life commercials. Although he is not as well known as Billy Mays, he IS the brand now.Davehttps://www.blogger.com/profile/03743825684303825072noreply@blogger.comtag:blogger.com,1999:blog-4640470443420164863.post-41022681306822370122018-12-16T15:49:57.704-05:002018-12-16T15:49:57.704-05:00"He is not supposed to be part of the vignett..."He is not supposed to be part of the vignette"<br /><br />View again. He's on the football field.<br /><br />If it was just his head popping up, like in a bubble or whatever, I'd figure they were just rocking it old school. As-is, I'm just not getting it.Jim Leffhttps://www.blogger.com/profile/00007232702717055047noreply@blogger.comtag:blogger.com,1999:blog-4640470443420164863.post-19442207777428414412018-12-16T15:40:36.784-05:002018-12-16T15:40:36.784-05:00OxiClean was first sold on TV via infomercials. T...OxiClean was first sold on TV via infomercials. The pitchman was Billy Mays, who was featured on all their commercials, and became a breakout media celebrity. When he died, Anthony Sullivan took over, and that's who you see at the end of the commercial. He is not supposed to be part of the vignette. OxiClean runs a series of commercials that feature "real life" success stories of "real people" using OxiClean. This is just one such example, there are many more, all ending with Sullivan doing the hard pitch. OxiClean has always featured hard sell informercial-type pitches, in a long tradition dating back to the early days of Ronco and K-Tel. Davehttps://www.blogger.com/profile/03743825684303825072noreply@blogger.com