Converting RTF to HTML

You almost certainly don't care about this, but lots of people do, and they won't find this info elsewhere, so I'm tossing this out to help those desperately Googling for solutions.

Converting RTF to HTML is really really hard. Much more so than it seemingly ought to be. Mac users have three options:

1. Geeky Scripty Stuff

2. Unsupported, abandoned freeware which works halfway decently

3. The freeware word processor Bean, which has a really excellent RTF->HTML export function. I created a Quickey (Automator and/or Applescript might work, too) which opens a selected RTF document in Bean, exports to HTML, and then passes the contents on to BBEdit, where I can tweak the HTML to suit my purposes.