Friday, December 28, 2012

Clever Little Online Ordering Move

I got this message when I was about to complete my order at Zingerman's Deli:

Save On Shipping
You can add up to $7.50 without increasing your shipping charges.
***Show me merchandise under $7.50 or stuff that ships for free!***


It's a small thing, but very clever, and I wouldn't be surprised if it meaningfully increases their revenue, along with other benefits (like customers ordering - and potentially falling in love with - items they wouldn't ordinarily have tried).

3 comments:

  1. Yes, yes, so smart. I don't know why everybody isn't doing this... seems like it should be really simple to implement.

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  2. Tsk, tsk. But you didn't tell us what you ordered!

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  3. It's a gift for someone who hates peas. And given your name tag I'd better not reveal the surprise!

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