The single laziest branding effort I've ever seen in my entire life:
You know the whole Sweden thing and whatever? Idunno blonde furniture and lingonberries or whatever? We're that. Give us your money cuz we're that. We're hooking you up with the whole Sweden thing. Get your Sweden right here. We use the word on our end, you love Sweden - focus groups show - on your end, so give us your money and get your Swedish, like, experience or whatever.
Next week: jazz hair gel.
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