The 55" LG OLED55B7A cost, until a short while ago, $2000, and was a bargain at that price (OLED technology is a whole higher level of picture quality). It's just dropped to $1400 (with free shipping) as a freak sale at newegg.com, and will settle in, starting Black Friday, at $1500 (including, surely, at Amazon), for at least a couple weeks before the price goes back up again.
$1500 is a lot for a TV, to be sure. But it's tomorrow's technology, so it's future-proof, and it's beyond the beyond, quality-wise. You won't need to do a lot of research. If you need a TV, and can possibly afford it, this is the one to get. If you've been following OLED prices, you know it's ridiculously cheap.
Here's the great David Katzmaier's rave review of the model, and here is his strongly-worded recent suggestion that "this sale is the time to pull the trigger, and this is the OLED TV to get" ("If I was spending my own money now to buy a new TV, I would get the B7A"). I'd recommend reading carefully through that second link.
You should probably skip the $1400 NewEgg offer, though, and wait for Amazon, et al, to drop to $1500 next Friday. As Katzmaier notes:
Also, don't forget that many credit cards offer price protection, so you won't get burned if it drops further (but few people think LG will drop this low again until next fall).
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