Wednesday, January 28, 2026

Tim Cook is a Brazilian Bus Driver


I am not anti-billionaire, anti-capitalist, or anti-business.

I understand preservation of shareholder value, and I know that Donald Trump could break Apple with the stroke of a pen by placing prohibitive tariffs on iPhones.

I don't believe Trump's authoritarianism will be successful, much less enduring, and I think he'll be gone soon, so it is not worth the immense economic and cultural damage of Apple being crushed so its CEO could make a futile statement about how much he hates the politics, when politics is not even his remit.

I understand that Cook is in for a pound after the requisite penny, and there's no easy line to draw. And I may have been the only one to parse that Apple's news about successor arrangement was Cook's hostage statement—and as far as he was able to go. I also recognize it wasn't much, and that his successor will also be forced to preserve shareholder value come what may, and not let his freak flag fly by freely telling some future shit president to go to hell for doing something awful that he's angry about.

So I am an APOLOGIST.

And yet, this statment from Cook was like bleach in my eyes.

The Republicans are broken. I realize I'm supposed to keep my eye squarely on that, but, honestly, I saw all I needed to see with "they're bringing crime; they're rapists" atop the escalator, in combination with his two election victories. I've fully factored in the brokenness of the Right since 2016, so when people come up to me to complain about how *awful* and *racist* Trump is, I stare blankly. It's like "the sun came up today!"

Ever the contrarian, I've been watching the *other* side. And I've seen massive breakage there, too. But something about this greasy, soulless bit of compensatory platitudinous bullshit hit me like a gut punch. Though it goes without saying that Cook is, somewhere in the back of his head, genuinely aggrieved.

This is breakage. It's not that he should have cursed Trump or come out "more strongly against". But cram some iota of soul into the couple dozen vague words which are all that circumstance allows you to say, for christ's sake.

I once wrote about how Brazilian bus drivers, who perpetrate no evil but are forced to merely associate with it, have soulless hollowed-out eyes. Tim Cook sounds like a Brazilian bus driver.

No comments:

Blog Archive