I don't know how I turned into such a chocolate snob so quickly, but it's easy to do. This is a realm where 95% of options are crap, yet greatness is findable with effort. It is, in other words, a classic Leff Trap.
I've been preparing a magnum opus dumping everything I've learned about chocolate, and where to find the good stuff, but the specifics keep changing. So this is just a short preamble plus tip.
None of the chocolate at Trader Joe's or Whole Foods has ever been worth a damn. Same for most fancy gourmet markets. Fairway has a couple of good things (Cafe Tasse 77% Extra Noir and the fat little fruit/nut bars near the cash register which are Fairway branded but actually made by Lake Champlain), but nothing else of interest in branded chocolate (their bulk chocolate's a different thing, but also a long story...which I'll get to eventually).
As with so many things, once you've deeply dived in, none of the choices you've heard of remain within the pale. The good stuff's devastating, not super expensive, and will spoil you to the point where you can't touch Scharffen Berger, Valrhona, Callebaut, et al.
But there is one exception: "The Dark Chocolate Lover's Chocolate Bar" from Trader Joe's, 85%, is very nearly as good as my fancy stuff. It's only barely sweet, and I understand if you believe you don't like that sort of thing (I myself once prefered milk chocolate), but the fact is that super dark/bitter chocolate that's really great is really great (the aesthete's tautology). And this one's nearly really great, with all the subtle-yet-lavish complexity you find in single origin chocolate. The only problem is the bars are way too thin. Great chocolate requires in-mouth time to yield its flavor, and if the stuff has melted and drizzled down your throat before it fully develops, you're missing the full show.
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