Tuesday, November 12, 2013


Here's how it always works: I find something great, fall in love, and quickly discover that no one else is paying the least attention to the obscure thing that's been captivating me. I'm forced to drive to the ends of the earth for my fixes, and everyone thinks I'm nuts for my devotion to something no one else cares about (as I wrote last month, "we're only supposed to go apeshit for the things we've previously been told to go apeshit about. Independent, uncorroborated apeshit-going is the mark of a crazy person").

Then, after a few years, the mainstream latches on, and for a brief moment, I enjoy easy availability and a profusion of kindred spirits. But soon after - right around the time the money and attention have begun to subvert things - it becomes yesterday's thing, and I'm left feeling ridiculous once again - this time for being one of those unfortunate people who cling cluelessly to stale trends.

Check out Triumph the Insult Comedy Dog ranking on the annoying legions of craft beer freaks, just as I was beginning to celebrate the mainstreaming of beer appreciation (ironically, I was a Robert Smigel fan long before he became popular):

I had a fantastic idea for a reality TV food show in 1994, before there was reality TV. By the time I was in a position to pitch it, I was perceived as just another sad wannabe trying to scratch his way onto the receding tail of a big trend.

Hey, it even happened with chowhounding!

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