Did You Know Amazon Has a House Brand?

I'm an Amazonoholic, but I didn't know about their high quality house brand until I read a tip from an Amazon.com employee:

"Pinzon is an Amazon brand and everything I see at work that is Pinzon is really amazing - everything housewares, ovenware, etc. really well made brand."

Seems true enough...all the Pinzon products seem to rate 4 1/2 to 5 stars. 

The Pinzon throw blankets are particularly highly rated, though pricey....but they seem to frequently appear at drastic discount as part of Amazon's "Gold Box" program.