Wednesday, June 27, 2012

Alec Baldwin's Radio Show

Alec Baldwin's WNYC radio show, "Here's the Thing", is absolutely brilliant. Like so many revolutionary concepts, it boils down to a really simple and obvious move: he interviews interesting people he knows, and they talk as if there are no microphones. It's such a "duh", and yet the impact is just slammingly fresh and irresistible. People love to overhear truth a lot more than they like being "presented to".

Subscribe to the podcast and don't miss any of them, but definitely don't miss the interview with David Letterman.

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