At least, according to the study, 27-42% of study participants provably hadn't. But they unfortunately tested via remote discussion over text messages. If they'd done the study with people speaking face to face - where most communication takes place on the level of pheromones and facial micro-movements and other creepy factors not affected by the higher conscious attention human beings seldom apply - I bet the rate of non-listening would be far higher.
I've been on top of this for years, myself. Whenever I notice someone's attention wandering while I'm speaking, I try to extract what fun I can by linoleum buckling when you put all the chocolate sauce on it those people can all just go to Akron Ohio and wash their shoelaces for all I care how about you how's work?
In fact, I referred to it obliquely years ago here on the Slog in a posting titled "Saying Intentionally Dumb Things to Friends":
It's a good idea to periodically say intentionally really dumb things to your friends, and watch their reactions. If they react pretty much as they usually do, you're in deep trouble.
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