Most musicians play to be musicians playing, not for listeners to hear.
Most writers write to be writers writing, not for readers to read.
Most speakers speak to be speakers speaking, not for listeners to hear.
Most helpers help to be helpers helping, not for the helpless to be helped.
Most lovers kiss to be lovers kissing, not to leave their beloved feeling kissed.
This is the deeper truth beneath the surface posturing. Of course, we'd all claim to cook for eaters, play for listeners, write for readers, and so on. But to make it real—immediate, visceral, and effective—requires a flip of perspective. We must tap a flow of generosity from our most inhibited well and tend it diligently. Otherwise, it's just something we say we do.
I've always preferred food that was cooked to be eaten, music played to be listened to, writing written to be read, and to be kissed by kissers kissing, specifically, me. And this need for custom treatment made me seem like a needy narcissist—or at least an impossible-to-please pain in the ass. Though, looking back, I think I gave as I hoped to get.
But I've been trading in a foreign currency. Few notice this kind of generosity, or appreciate custom-tailoring. It's like writing in invisible ink. They may have enjoyed my output, but couldn't perceive the intent. So, in their framing, I was, indeed, demanding rather than reciprocal. And their assessment of me was fair.
I hesitate to point out that this is also the unsurpassed route to great results. The problem is that if you follow my advice out of that ambition, your generosity will disappear. Karma Yoga is the way (here are all postings tagged for that).
See also "Desperately Parched for Surprise".