Wednesday, December 16, 2009

Don't Opt Out...Just "Correct"

I'm not sure if this tip is completely obvious (i.e. coming from my moron side) or ingenious (i.e. coming from my resourceful side). But here goes.

I made the mistake of ordering something from (fwiw, this Eagle Creek suitcase). I've since gotten several pieces of junk email from them. I went to their site to dutifully opt out, and they offered a sensible page for doing so (it would have been nice if I'd been offered this option at check-out, though).

But I found no way to opt out my snail mail address or phone number. And their privacy policy stated:
"We collect your contact information, including, but not limited to, addresses, email addresses, phone numbers, and financial information. Collected information is used for the benefit of to send information to customers about orders, about our company, to send promotional material from some of our partners and in some cases may be shared with our partners."
So I "updated" my address, my email address, and my phone number (to the personal information for Herman Munster - yep, 1313 Mockingbird Lane). And I think I'll do likewise in lieu of opting out in other sites, as soon as my order's gone through, since my guess is that updates are paid much swifter attention than opt outs.

Or, better yet, I'll be even more hesitant about being lured away from my cozy relationship with Amazon...and my much-loved Amazon Prime account.

UPDATE: it's more work, but more green to change your info and then also opt out. If your opt out request is ignored, great, you won't see the resultant junk mail. But if your request is respected, that will mean a lot less paper and transportation waste!

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